If you want to persuade the visitors of your site to take action, whether it is to make a purchase or some other form of action, you have to use the conversion rate optimization (CRO).
Conversion optimisation is the art of persuasion that you need to perform in order to make your visitors become your customers. There was a great deal of psychology involved when you use this method over the last few years. If you want to be persuasive, you can use the following tips:
Social Proof
It’s true that people follow the actions of others. So in this case fits the example of Amazon “Customers who bought a specific item, also bought…” which is actually an excellent form of social proof. This is based on a psychological concept, which proves that when a certain number of people buy a certain item, most definitely more people will follow. It’s actually a way that you can encourage your visitors to convert. Keep in mind though those users of a site are much more likely to be convinced and therefore act on information which has been conveyed by an authoritative figure.
Reciprocation
Conversion rate optimization is a very important tool that online marketers use it every day, in order to attract more potential customers to their site. It is based on the idea on repaying an obligation. When the visitors of a site convert to customers, they provide the specific site with either contact data or revenue etc. For example, many companies run a system in which users who sign up for an email newsletter receive coupons or expert advice. Or users who sign up and obtain an account are offered a free trial by the company. This is a way by which you gain trust between your visitors and little by little you increase the chances in order to make them your future customers.
Scarcity
It’s true that if you offer a product for a limited period of time, it actually appears more valuable and more people are going to be interested in buying it. It’s exactly what many researchers on the subject have shown and it’s based on the law of scarcity. For example, today many airline companies or mobile phone shops use this persuasion tactic in their conversion rate optimization campaigns. Actually this scarcity principle is very effective for online companies who limit the number of products or offers.
So, if you still don’t have a good amount of traffic, you can start now, by setting up on your site the Conversion optimisation. You can get in touch with an experienced specialist SEO company, in order to advise you how to set this up, so to boost your leads and sales faster than any other SEO campaign could do.
Conversion optimisation is the new approach to make business make more profits. Usability testing or user testing is used to gain an understanding of how real end users use your site, as well as their opinions on various aspects of it. The responses and feedback you receive through the testing key help to improve your site and hopefully increase also conversions.
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